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How RedEx Delivers Transformational Solutions Across Industries
RedEx launched a modern eDetailing platform, unifying CRM, automation, and smart sales tools to transform field operations. As part of our broader digital transformation portfolio, RedEx implements smart sales enablement platforms tailored to industry needs. Our eDetailing solution streamlines field execution, enhances customer interaction, and enables data-driven decision-making across teams.
Client Background & Challenges
The client, a leading pharmaceutical distributor, relied on legacy tools for sales operations. Their teams faced inconsistent product presentations, fragmented systems, and limited customer intelligence. Reps had to prepare manually, and managers couldn’t track performance accurately, hindering overall sales effectiveness.
- Inconsistent field presentations
- Disconnected and outdated sales tools
- Poor insight into customer needs and outcomes
RedEx’s Approach & Solution
RedEx responded with a tailored eDetailing platform designed to centralize content, automate workflows, and enhance CRM connectivity. We focused on modern UX, AI-driven insights, and real-time integration with the client’s Salesforce system to improve both field and managerial operations.
The eDetailing platform features:
- CRM integration with smart dashboards
- Dynamic content tools for interactive demos
- Full offline support for remote fieldwork
- Post-call reporting with Salesforce integration
Pre-Call Dashboards & Predictive Insights
AI in sales forecasting | sales call preparation
- Customer history and sales summaries
- AI-based forecasting for rep strategy
- Pre-call briefing tools are auto-generated daily
Interactive Presentation Tools
Process automation in sales | multimedia engagement
- HTML5 slides and branded visuals
- Live calculators for real-time proposals
- In-app videos for product demos
Profit Stimulator Tool
AI-powered business optimization | sales analytics
- Real-time ROI calculator embedded
- Simulate cost savings instantly
- Supports value-based selling during visits
Offline Access & Data Sync
Offline sales tools | Interactive sales tools
- Full access offline
- Seamless sync once connected
- Field reps operate without disruption
Post-Call Reports & Salesforce Integration
Sales analytics for Salesforce | Salesforce integration
- One-click PDF export
- Structured notes are auto-uploaded to Salesforce
- KPI tracking per territory and product line
Measurable Outcomes & Success Metrics
50% reduction in prep time
20% increase in client engagement
95% sales rep adoption