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Make Smarter Decisions with Local Market Intelligence
We help foreign companies navigate the Vietnamese market by delivering custom research reports, consumer insights, and feasibility studies. Whether you’re entering a new vertical or launching a product, our data gives you confidence to invest and act.
Our localized research services provide the data and insights you need to validate opportunities, understand customers, and shape go-to-market strategies that resonate in Vietnam.
Industry-specific analysis (Retail, FMCG, Fintech, etc.)
Reduced market entry risks
Research designed to inform investment, marketing, and ops
Customer Challenges.
Uncertainty about customer behavior in B2B/B2C environments
Limited understanding of competitors, pricing, or distribution channels
Lack of credible and updated market data
Our Approach.
- Market entry feasibility studies
- Consumer surveys (B2B & B2C)
- Focus groups & field interviews
- Industry benchmarks & trends
Conduct custom market entry reports tailored to your business vertical
Run field-based surveys, interviews, and focus groups
Analyze customer behavior, competitor benchmarks, and price dynamics
Deliver practical insights with clear recommendations for action
Use cases
FMCG Consumer Survey
Executed a 400-person survey across Hanoi and HCMC to help a beverage company localize flavor profiles and marketing campaigns.
Retail Site Selection Research
Helped a European fashion brand pick its flagship store location using demographic heatmaps and foot traffic analysis.