ABOUT REDEX
AI That Works Around How Your Business Works.
From strategy to implementation to ongoing optimization, we bridge the gaps between AI transformation consulting and operational reality.
- 14+ AI & digital projects
- 25+ years of engineering experience
- 24/7 managed support
- 3 continents served
WHY WE EXIST
Most AI Projects Fail in the Business Reality.
Leaders are asked to choose between strategy firms that advise but don’t build, and software vendors that build but don’t understand the business.
The problem sits between the two.
AI has to work with the ERP, CRM, documents, workflows and people your business already depends on. It has to survive beyond the pilot and create measurable value in daily operations.
3 questions to ask your AI partner:
Will you redesign the process, or just deploy a tool?
Can you work with our existing systems and data?
Will you still be there after go-live?
VISION
AI that expands what businesses can achieve.
To be the trusted partner in responsible AI adoption, delivering measurable business outcomes through our Asia–Europe expertise.
PURPOSE
Make AI Useful Where Work Actually Happens.
95% AI projects fail in production because they forget the people inside the system. We exist to connect the boardroom roadmap to the systems and people that make it work every day.
MISSION
Build systems that think, so people can create.
To help industries work faster by orchestrating humans and AI into systems that deliver real results for people, business and society.
Our Philosophy
Human. Intelligent. Measurable.
01
Human
We believe the AI era will be defined not by the companies that deploy the most models, but by those that empower the most people. We use technology to amplify human judgment, creativity, and decision-making.
02
Intelligent
Our deep expertise in enterprise systems, data architecture, and operational workflows is the prerequisite for any meaningful deployment.
03
measurable
The future belongs to partners who do both with the rigor of a top-tier consultancy and the velocity of a world-class engineering team.
Results
Measured Outcomes
- 80% faster estimation
- 70% cost savings
- 60% lead growth
Our story
Built by People Who Have Run the Systems
RedEx was born from a strong conviction: The right technology fails when it is disconnected from the people who build and use it.
We saw that companies needed a partner who could sit in the strategy room and the server room with equal credibility. Someone who understood that a digital transformation roadmap is only as good as the team that executes it, and that the best teams are built on trust, transparency, and shared ownership of outcomes.
Long before AI became the focus of every boardroom conversation, we were helping global enterprises architect and deliver robust digital platforms. Our founders spent 25+ years building complex multi-vendor marketplaces, enterprise ERP/CRM systems, DXP and mission-critical data infrastructure that form the backbone of modern business.
Today, that foundational expertise is our greatest asset. Our AI solutions sit on top of the systems we’ve been building and supporting for years. We understand the data models, the APIs, and the operational realities of your business because our people helped build them.
2015
We set the foundation of enterprise digital consulting, building technology practices in CMS, e-commerce, and data platforms.
2020
RedEx Consulting established as a dedicated technology consulting partner in AI strategy and digital transformation.
2025
Global Delivery Center opened in Ho Chi Minh City, offering BOT and dedicated team models.
2026
Launched the Agentic AI frameworks for governed, production-grade workflows.
Our People
Veterans, Not Just Consultants
Our consultants come from top-tier technology firms, tech consultancies, and global enterprises. We’ve built the systems that brands run on, and now we’re building the AI that makes them smarter.
Achille, AI Expert
Machine Learning & Applied AI
- 12+ years experience
12+ years applying AI to real business problems. Led research teams at multinationals. Insists on measuring every AI deployment against three metrics: adoption, ROI timeline, and productivity gain.
- Computer Vision
- NLP
- Predictive Analytics
Hung, Platform Expert
Full Stack Development & Software Engineer
- 8+ years experience
Exemplifies Redex’s engineering culture, a hands-on technical leader who architects scalable solutions while mentoring the next generation of developers in modern full-stack practices.
- AI Engineering
- Full-Stack Development
- Cloud-Native Systems
Hai-Anh, Product Owner
Data Analytics & Process Automation
- 8+ years experience
MBA in Sales and New Business Development. Experienced in Microsoft Power Platform solutions (Power BI, Power Apps, Power Automate, and Dynamics 365). Transforms data into actionable insights.
- Sales Analytics
- Microsoft Power Platform
- Digital Sales Strategy
EXTERNAL PERSPECTIVES
Experience Beyond Technology
Supported by industry leaders who hold us to the highest standards.
Duc Hua, M&A advisor
30+ years in Finance, Strategy & M&A
A seasoned executive with 30+ years of experience spanning corporate finance, strategic planning, and mergers & acquisitions across Asia-Pacific markets.
Theodore, Consultant Partner
22+ years in Business Development & Partnerships
Drives growth strategy across APAC and European markets, building strategic partnerships and identifying opportunities where technology consulting creates measurable business value.
My Truong, Chief Finance Officer
15+ years in Financial Strategy & Corporate Finance
ex-Accenture, a governance leader in financial strategy, operational planning, and risk management. Specializes in financial structuring, and investment planning to support high-growth technology companies.
"We set the right strategy, build the teams, the culture, and the systems that empower people to continuously innovate."
Founder & CEO, RedEx Consulting
HOW WE WORK
Redesign. Build. Operate.
AI creates value when it changes how people work.
01
Redesign
We start with the workflow and find where AI can remove friction, increase capacity and improve decisions.
Deliverables
AI Opportunity Map
02
BUILD
We implement one use case at a time inside the systems you already run, including Microsoft 365, Dynamics 365, your ERP and your CMS, with governance sized to the risk.
Deliverables
Production workflow
03
OPERATE
We measure adoption, performance and ROI, improve the system, and identify where to scale next.
Deliverables
Monthly performance report
FAQ
Questions Leaders Ask Before Choosing an AI Partner
What does RedEx actually help companies do?
We identify high-value workflows, redesign them around AI, build the required systems and continue improving them after launch.
How is RedEx different from a strategy firm or a software vendor?
We are technology-agnostic. We work across your existing CRM, ERP, data and business systems rather than asking you to replace them.
Can RedEx work with our existing ERP and CRM?
Yes. Our team has spent over 20+ years building enterprise platforms, including Microsoft Dynamics 365, so we integrate AI into the systems you already run.
Do we need an internal AI team?
No. We can work with your existing business and technology teams and provide the strategy, engineering and operational expertise required for the engagement.
Where should an SME start with AI?
Start with the workflow where better speed, capacity or decision-making can create measurable value. Our AI Value Assessment identifies and prioritizes those opportunities.
Can RedEx start with one workflow?
A review of your priority workflows, a scored list of AI use cases ranked by value, feasibility and risk, baseline metrics, and a roadmap showing what to build first and the ROI to expect.
What does an AI Value Assessment include?
Yes. We typically start with a focused pilot, measure the result and use the evidence to determine what should be scaled next.
GET STARTED
Start Where AI Pays Back First
Find the workflow where AI can create measurable values.