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How RedEx Delivers Transformational Solutions Across Industries
RedEx Consulting empowers pharmaceuticals to implement mCommerce, CRM, and delivery tracking systems to enhance customer engagement and operational efficiency.
In this digital transformation case study, RedEx modernized a traditional pharmaceutical distributor’s operations by introducing a mobile ordering platform, CRM integration, and automated delivery tracking. The solution dramatically improved B2B customer experience, streamlined order fulfillment, and enabled data-driven decision-making.
Client Background & Challenges
The client, a longstanding pharmaceutical distributor, was grappling with outdated manual workflows. These inefficiencies led to delayed decision-making, reduced customer satisfaction, and increasing pressure from more tech-savvy competitors — classic business challenges in pharmaceuticals.
- Manual order processing slowed down fulfillment cycles.
- Fragmented customer data hindered personalized engagement.
- Lack of promotional tracking limited visibility into campaign performance.
- No integrated CRM or delivery tracking created operational silos.
Fragmented Customer Engagement.
Manual order processing and in-person interactions limited the efficiency of customer engagement.
Operational Bottlenecks.
Sales teams struggled with siloed customer data and inefficient promotion tracking, delaying decision-making.
Competitive Pressure.
Competitors were leveraging digital tools, intensifying the need for innovation and improved service.
RedEx’s Approach & Solution
To address these pain points, RedEx developed a comprehensive pharmaceutical digital strategy, delivering an integrated solution that combined:
- A mobile-first mCommerce app for B2B ordering.
- CRM and ERP system integration.
- End-to-end delivery tracking and automated workflows.
Digital Product Catalogs.
Designed a mobile app that provided B2B customers with an intuitive interface for browsing product catalogs, accessing promotions, and placing orders.
- Browse real-time product catalogs
- View time-limited promotions
- Place and track orders with ease
CRM & ERP Integrations.
Equipped the sales team with a centralized CRM system, enabling real-time access to customer data, sales trends, and promotional tracking for informed decision-making.
- Aggregates customer history and behaviors
- Enables sales reps to track sales trends and promotions
- Integrates with ERP for real-time inventory visibility
Operational Streamlining.
Automated workflows and synchronized data across systems to reduce administrative overhead and improve internal collaboration.
- Reduce administrative workload
- Improve internal collaboration
- Enable focus on strategic activities
Measurable Outcomes & Success Metrics
Reduced turnaround times by 40%.
30% reduction in customer complaints.
50% more clients onboarding without additional staffing needs.