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How RedEx Delivers Transformational Solutions Across Industries
RedEx Consulting empowers B2B businesses to modernize customer engagement through tailored m-commerce platforms and mobile business solutions. In this spotlight, we showcase how RedEx delivered a mobile-first strategy that revolutionized sales operations for a leading pharmaceutical distributor.
For B2B organizations, the rise of mobile commerce (mCommerce) has presented an opportunity to optimize processes, engage clients, and drive revenue growth. Our client, a B2B pharmaceutical provider, faced challenges in maintaining customer engagement, streamlining operations, and staying competitive in an increasingly digital marketplace.
We envision a transformative solution—a mobile commerce platform tailored to the unique needs of their B2B customers. This solution needed to empower customers, such as doctors and pharmacy representatives, with seamless access to product catalogs, promotions, and order histories, while providing internal teams with tools to manage operations more efficiently.
Client Background & Challenges
A B2B pharmaceutical distributor with over 20 years of market presence faced mounting pressure from digitally advanced competitors. Their sales processes were heavily reliant on manual interactions—phone calls, spreadsheets, and in-person visits. Core challenges included:
- Inefficient manual order processing
- Limited product information and promotions available to customers
- Inconsistent data management across sales channels
- Sales teams lacked real-time access to customer order history
- Difficulty scaling and optimizing promotions across thousands of accounts
RedEx’s Approach & Solution
RedEx designed and implemented a mobile-first mCommerce solution tailored to address the client's challenges and drive digital adoption among sales reps and customers.
The solution featured:
- A customer-facing mobile commerce application for seamless browsing, ordering, and promotion access
- An internal dashboard for sales reps to track accounts, manage campaigns, and access client data in real time
- Centralized sales process automation integrated with the client's ERP system
- Real-time synchronization of promotions, pricing, and stock availability
Key Pillars of the Solution
The mCommerce platform was structured around three core pillars to ensure both customer convenience and internal efficiency:
Empowering Customers with Mobile Access
The new B2B sales platform allowed customers to:
- Browse a mobile product catalog with real-time pricing and availability
- Access personalized promotions and loyalty offers
- View complete order history and repeat orders with one click
- Place orders directly via mobile anytime, anywhere
Centralized Sales Management for Teams
The platform included robust sales management software with:
- Real-time access to customer account history, behaviors, and order status
- Digital tools for campaign and promotion management
- Streamlined quote creation and approval workflows
- Integrated reporting for territory and performance tracking
Connecting Customer Experience with Internal Operations
The system ensured tight integration between customer-facing features and internal workflows:
- Workflow integration tools kept promotions, pricing, and stock synchronized
- Automated processes reduced errors and improved response time
- Sales and marketing alignment improved customer experience management
- Consistent data flow between CRM, ERP, and the mCommerce platform
Measurable Outcomes & Success Metrics
48% increase in repeat order rates within 6 months
35% reduction in order processing time
25% rise in monthly active users on the platform