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Boost Customer Engagement and Streamline Sales with Real-Time Cost Estimation and Design.
Graber Custom Structures, a provider of custom steel buildings and barndominiums, faced a crucial challenge in their sales process: long sales cycles, inaccurate cost estimations, and limited customer engagement. This hindered their ability to efficiently convert leads and scale their business. In collaboration with RedEx Consulting, we implemented a groundbreaking 3D Barn Designer tool. The result? A game-changing 3D Barn Designer Tool that is transforming the way they do business, driving a remarkable 60% increase in conversion rates.
- Year: 2024
- Industry: Construction, Steel Buildings, Pole Barns, Barndominiums
- Technology: Melis Technology
- Services: Consulting, Custom Product Development, Cost Estimation Tool, Visualization Tool
- URL: https://barndesigner.grabercustomstructures.com/
Challenges.
Graber Custom Structures faced critical roadblocks in their sales process that hindered growth and efficiency. These challenges slowed down sales and limited Graber’s ability to scale.
Lengthy Sales Process.
The time it took to provide detailed proposals and finalize designs caused delays in lead conversion.
Limited Customer Engagement.
Prospective customers had limited involvement in the design process, reducing their emotional investment and satisfaction.
Manual process & missed opportunities.
Manual processes extended quoting times, lowering operational efficiency.
Solutions.
Together with the company, we introduced an innovative web-based solution designed to streamline their sales process and enhance customer engagement.
Real-time Cost Estimation.
Customers can now receive instant and precise cost estimates for their custom barn or barndominium. The tool factors in essential variables like material costs, labor, machinery, and project location, ensuring transparency and accuracy.
Interactive 3D Visualization.
Using an intuitive interface, customers can design their dream barn or barndominium in real-time. They can experiment with different layouts, materials, and features, empowering them to make confident decisions.
Results.
60% Increase in Conversion Rates: The streamlined and engaging design experience has significantly improved lead conversion, boosting revenue.
Increased Efficiency: Sales teams are handling a higher volume of inquiries with greater speed and accuracy, driving significant business growth.
Higher Customer Satisfaction:
Customers love the interactive experience and the ability to see their dream projects come to life.