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How RedEx Delivers Transformational Solutions Across Industries
Are you a pole barn builder looking to streamline your sales process, enhance customer experience, and significantly boost lead generation? Discover how Graber Custom Structures, a leader in custom pole barn design, partnered with RedEx Consulting to achieve remarkable growth through a cutting-edge 3D barn designer tool. This in-depth case study reveals the power of digital transformation in the competitive construction industry.
RedEx Consulting specializes in comprehensive digital transformation solutions, integrating strategic insight, technical innovation, and industry-specific implementation. Our mission is to empower businesses to thrive with AI and automation in the digital age. This case study shows how we helped Graber Custom Structures boost leads with an interactive design tool and automation.
Through a combination of AI-driven platforms and user experience (UX)-centric development, RedEx has consistently helped companies across various sectors—including construction, manufacturing, and retail—to elevate customer engagement, optimize operational efficiency, and dramatically increase sales conversions.
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Year: 2024
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Industry: Construction, Steel Buildings, Pole Barns, Barndominiums
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Technology: Melis Technology
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Services: Consulting, Custom Product Development, Cost Estimation Tool, Visualization Tool
Client Background & Challenges
Graber Custom Structures has built a strong reputation for its expertise in customizable pole barn design tools, catering to both agricultural and residential building needs. Despite their strong foundation and product quality, the company faced significant operational and sales challenges as customer demand grew.
These limitations impacted Graber Custom Structures' scalability and posed a threat to customer satisfaction within the highly competitive construction landscape.
Slow Manual Quote Generation
The process of generating quotes was entirely manual, leading to prolonged response cycles and frustrated customers.
Lack of Real-Time Visualization
Potential customers lacked an immediate, interactive way to visualize their custom barn designs, hindering decision-making and increasing friction.
Declining Lead Quality
Without engaging interaction tools, the quality of incoming leads suffered, requiring more manual effort to qualify prospects.
Burdened Sales Teams
Sales professionals spent excessive time on repetitive data entry and administrative tasks, diverting their focus from core sales activities.
RedEx’s Approach & Solution
RedEx's consulting and solution delivery teams devised and executed a strategic digital transformation roadmap for Graber Custom Structures, structured into 3 phases.
The custom tool developed by RedEx features a sophisticated web-based interface equipped with dynamic pricing logic, real-time 3D rendering capabilities, and automated lead routing. This comprehensive solution was meticulously designed to streamline sales operations and significantly enhance the customer journey from initial inquiry to final quote.
1. Platform Discovery and Technical Scoping
A thorough analysis of Graber's existing processes, customer pain points, and business objectives to define the technical requirements and scope of the solution.
2. Development of an Integrated 3D Barn Builder Platform
Leveraging advanced construction technology solutions, RedEx developed a custom product development solution — an intuitive and powerful 3D barn builder platform.
3. Deployment and Performance Optimization
Seamless integration of the new platform into Graber's existing ecosystem, followed by continuous monitoring and optimization to ensure peak performance.
Key Pillars of the Solution
The Power of RedEx 3D Visualization Software
The groundbreaking platform developed by RedEx for Graber Custom Structures is built upon three foundational pillars, each contributing to its remarkable success:
1. Real-Time Cost Estimation – AI in Construction for Instant Quotes
At the core of the solution is a dynamic quote engine. Users can select dimensions, materials, and features for their barn. The engine instantly generates accurate and transparent quotes. This improved the pre-sale experience by giving customers immediate pricing and also cut down the time needed to qualify leads.
2. Interactive 3D Visualization – Revolutionizing Online Barn Building
The tool includes a responsive 3D model viewer. Users can adjust parameters and instantly preview their custom pole barn. This level of visual control increases customer engagement, which also reduces back-and-forth with the sales team, saving time.
3. Web-Based Design Tool Integration – Seamless Online Product Configurator
The design tool shall be embedded in the main website. Users move seamlessly from design to inquiry. Lead data can be automatically captured and sent to the CRM to ensure fast follow-up and higher lead quality.
Measurable Outcomes & Success Metrics
The implementation of RedEx's digital transformation solutions yielded outstanding, measurable improvements for Graber Custom Structures in both sales performance and operational efficiency:
+60% growth in qualified leads within just 90 days: A direct result of the enhanced customer experience and streamlined lead capture process.
-40% reduction in quote delivery time: Thanks to the real-time cost estimation and automated processes.
-75% reduction in manual entry per lead: Freeing up valuable capacity for the sales team to focus on closing deals rather than administrative tasks.