$19.8B
Unified commerce market by 2032
Grand View Research
17.1%
CAGR unified commerce platforms
Grand View Research
25%
Of e-commerce via AI agents by 2030
Deloitte
$7.7T
Global digital commerce market
eMarketer
Foundation
What Is Unified Commerce?
Unified commerce is a retail technology approach that connects point-of-sale, e-commerce, inventory, customer data, and order management into a single real-time platform, giving every customer-facing touchpoint access to the same live information. It is distinct from omnichannel, which links separate systems across channels. Only 11% of retailers have achieved true unified commerce despite years of omnichannel investment, with data silos between POS, loyalty, and e-commerce systems costing an estimated 20 to 30% in annual revenue leakage.
Unified Commerce as the Retail Digital Transformation Imperative
Why 89% of Retailers Are Still Not There
Most retailers have invested heavily in omnichannel: adding channels, connecting touchpoints, launching apps. But 89% still operate fragmented commerce stacks where POS, e-commerce, loyalty, and inventory don’t share a live customer identity. The result: inconsistent experiences, missed revenue, and operational complexity that grows with every new channel.
11%
Of retailers have achieved true unified commerce
Despite years of omnichannel investment, only about 1 in 10 retailers have actually unified their commerce stack into a single real-time view of customer, inventory, and orders.
Industry Estimates
44%
Of retailers say legacy systems slow innovation
Nearly half of global retail executives report that legacy technology stacks are the primary barrier to delivering seamless customer experiences across channels.
Deloitte 2026 Retail Outlook
20-30
Different tech systems per average retailer
POS, e-commerce, loyalty, CRM, ERP, OMS, WMS — the average retailer operates 20 to 30 disconnected systems, each with its own data silo and customer identity.
Industry Analysis
20–30%
Revenue lost to data silos
Fragmented customer data across channels means missed personalization opportunities, inconsistent pricing, and broken customer journeys that directly erode revenue.
SR Analytics / Envive
Agentic commerce is the next stage of digital transformation in retail. The retailers who arrive at it with a unified data foundation will capture the shift. The ones who arrive with fragmented stacks will rebuild for the third time.
The Opportunity
How Omnichannel Programs Become Digital Transformation Programs
96%
Of retail executives expect revenue growth
Deloitte 2026 Retail Outlook
68%
Plan to deploy agentic AI within 24 months
Deloitte 2026 Retail Outlook
67%
Expect AI-driven personalization within a year
Deloitte 2026 Retail Outlook
22.4%
CAGR of headless commerce market
Swell Commerce
Our approach
How RedEx Closes the Omnichannel Gap: Data-First, Architecture-Led, Commerce-Ready
Revenue Uplift
Faster Page Loads
user adoption
NRF 2026: Customer experience problems are symptoms of deeper operational issues. Fragmented tech stacks are the root cause. We start by mapping your entire commerce ecosystem: every system, every data flow, every customer touchpoint, then design the unified architecture that makes seamless experiences possible.
We’re tech-agnostic. We work across Shopify, commercetools, Salesforce Commerce Cloud, Adobe Commerce, and custom platforms because the right choice depends on your business context.
Headless Commerce Architecture
Marketplace Integration
Order Management Systems (OMS)
Personalization Engines
01
Customer-First Unification
Start with a single customer identity across all channels. Everything else (inventory, orders, promotions) follows from there.
02
Composable Architecture
Best-of-breed components connected through APIs. Replace any piece without rebuilding the whole stack.
03
Data Before Platform
Clean, unified data is the foundation. We normalize your product, customer, and order data before selecting or migrating platforms.
Actual results delivered to our clients
full-stack digital commerce & content infrastructure partner
Redex has delivered enterprise-scale solutions across DXP (3-platform evaluation), DAM (500K+ assets, 20+ countries), PIM (8,000+ SKUs, 30 countries), and ecommerce automation (70% cost reduction, 85% faster turnaround).
70%
Cost reduction in content production
70%
Faster time-to-market (from 6-8 weeks to 2-3 weeks)
40%
Reduction in duplicated assets
- PREMIUM Case Study
How We Help
Unified Commerce Services: From Architecture Strategy to Agentic Commerce Readiness
From fragmented channels to seamless experiences. We design, build, and integrate commerce platforms that give you a single view of your customer, inventory, and orders across every touchpoint.From fragmented data silos to unified intelligence. We design, build, and operate data platforms that turn your most underutilized asset into your most powerful competitive advantage.
Commerce Architecture & Strategy
Most commerce replatforming programs fail not because of the platform selected but because of the data model it inherits from the legacy system it replaces. RedEx starts with a full commerce ecosystem audit before any platform recommendation is made, mapping every system, every data flow, and every point where customer identity breaks down across channels.
Unified Customer Data Platform
Build a single customer identity across all touchpoints: in-store, online, mobile, social. Real-time profile unification, consent management, and 360-degree customer views.
Order Management & Fulfillment
Implement distributed order management that optimizes fulfillment across stores, warehouses, and drop-ship partners. Ship-from-store, BOPIS, curbside pickup, and same-day delivery.
Omnichannel Experience Design
The customer experience problem is almost always a data problem: inconsistent pricing because the promotion engine reads from one source, inconsistent stock because inventory is not shared in real time, inconsistent recommendations because the loyalty history lives in a different system. RedEx resolves the data problem before designing the experience.
AI-Powered Personalization
Deploy AI-driven recommendation engines, dynamic pricing, predictive inventory, and agentic commerce experiences. From product discovery to post-purchase engagement.
Commerce Data Governance
Ensure data quality, privacy compliance (GDPR, CCPA, PDPA), and security across your unified commerce stack. Master data management for products, customers, and orders.
End-to-End Capabilities
AI consulting & implementation services
From AI strategy for operations leaders to through full-scaled platform delivery, we bring the full spectrum of skills needed to transform.
One Customer. One Journey.
Every touchpoint connected, every interaction remembered
From browsing on mobile to trying on in-store to purchasing online, unified commerce means the customer never has to repeat themselves, and you never lose context.From real-time operational dashboards and predictive analytics to self-service BI and embedded intelligence, we build analytics platforms that people actually use.
Value Drivers
Why Unified Commerce Outperforms Omnichannel on Revenue, Loyalty, & Operating Cost
Revenue RecoverY
Unified customer data eliminates the 20–30% revenue leakage caused by data silos. Consistent pricing, cross-channel promotions, and personalized recommendations drive measurable uplift.
- 20–30% revenue recovery from data unification
Customer Lifetime Value
Unified commerce customers spend 30% more than single-channel shoppers. Seamless experiences across channels build loyalty that points programs alone cannot achieve.
Fulfillment Optimization
Distributed order management reduces shipping costs by routing orders to the optimal fulfillment point. Ship-from-store turns every location into a micro-fulfillment center.
- 25–40% reduction in last-mile delivery costs
Operational Efficiency
Single source of truth for inventory, orders, and customers eliminates manual reconciliation. Real-time visibility across channels reduces stockouts and overstock simultaneously.
- 35% reduction in inventory carrying costs
The Next Frontier
The Agentic Commerce Shift: Why Unified Data Is the Only Foundation That Survives What Comes Next
Forrester predicts 5 major brands will unify agentic commerce experiences in 2026. Google’s Unified Commerce Protocol signals a new era where AI agents browse, compare, and purchase on behalf of consumers. The retailers who are ready will capture this shift. Those who aren’t will lose customers to those who are.
01
AI-Powered Discovery
AI agents that understand customer intent, browse catalogs, compare products, and make personalized recommendations, replacing traditional search with conversational commerce.
AI referral traffic now 15–20% of total for some retailers
02
Agent-Driven Checkout
Google’s Unified Commerce Protocol enables native checkout within agent experiences. Customers complete purchases without leaving the AI conversation: frictionless, secure, retailer-controlled.
25% of e-commerce via AI agents by 2030
03
Intelligent Loyalty
Loyalty is becoming less about points and more about understanding customers over time. AI-driven personalization that adapts to individual preferences across every interaction and channel.
81% believe gen AI will weaken traditional brand loyalty by 2027
Agentic commerce insights from Forrester Predictions 2026, Google Unified Commerce Protocol, and Deloitte 2026 Retail Outlook
Proof of Impact
Retail Commerce Programs RedEx Has Delivered
- Thought Leadership
The BUILT Methodology
How RedEx Unifies Commerce as Part of Your Retail Digital Transformation Program
We deliver results in weeks, not years. First results in 4-6 weeks. Full POC in 60 days.
B
BENCHMARK
Weeks 1-2
Map the current commerce ecosystem: every system, every data flow, every customer touchpoint. Identify the integration gaps between channels and the revenue they cost.
Output
A commerce ecosystem map showing every system, every data flow, and a quantified estimate of the revenue leakage your current fragmentation is generating.
U
UNCOVER
Weeks 3-4
Unify customer identities, product data, and inventory records into a single source of truth. Master data management before platform selection.
Output
A unified data model covering customer identity, product information, and inventory with a data quality score for each domain and a remediation plan for gaps.
I
INTEGRATE
Weeks 5-10
Connect POS, e-commerce, OMS, WMS, CRM, and loyalty into a composable architecture using API-first integration. Preserve best-of-breed flexibility while eliminating data silos.
Output
A connected commerce stack where every channel reads from and writes to the same real-time data foundation, with integration documentation your IT team can maintain independently.
L
LAUNCH
Ongoing
Deploy AI-powered personalisation, dynamic pricing, predictive inventory, and agentic commerce readiness. Turn the unified data foundation into competitive advantage.
Output
A live unified commerce platform with AI-powered experiences activated, performance benchmarks established, and agentic commerce infrastructure in place for the next phase.
T
TRANSFOFRM
Ongoing
Continuous optimisation through real-time analytics, A/B testing, and progressive automation. The commerce stack evolves with your customers and with the agentic commerce standards emerging in 2026. Output:
Output
A quarterly commerce performance report mapped to revenue, conversion, and fulfilment KPIs, with a roadmap for the next 12 months of platform evolution.
Tech Agnostic
We navigate the commerce landscape so you don't have to
Every technology recommendation in a RedEx AI strategy engagement is validated against your specific constraints, not against a preferred vendor relationship.
We make IT simple for you.
The commerce platform market is crowded and fragmented. Monolithic suites, headless architectures, composable stacks, marketplace platforms, each with trade-offs. We help you choose based on your business requirements.
- Shopify / Shopify Plus: Rapid deployment for D2C and mid-market retail
- commercetools: API-first composable commerce for enterprise flexibility
- Salesforce Commerce Cloud: Integrated CRM-commerce for customer-centric organizations
- Adobe Commerce (Magento): Extensible platform for complex B2B and B2C requirements
Commerce Ecosystem We Integrate
PIM / DAM
Product information and digital asset management for consistent content
OMS / WMS
Order management and warehouse systems for fulfillment optimization
CRM / CDP
Customer data platforms for unified identity and personalization
Payments & Loyalty
Payment processing and loyalty program integration across channels
For Every Scale
Engagement Models
Not sure which model fits?
The Commerce Architecture Review gives you a clear recommendation in two weeks before any build budget is committed. Book a 30-minute call and we will confirm the right engagement in the first conversation.
Commerce Architecture Review (2 weeks)
Best for:
Retailers evaluating a replatforming, a new channel launch, or a unified commerce program and unsure where the fragmentation is costing them most. Delivers a clear recommendation before any development budget is committed.
What it includes:
- Full commerce ecosystem map
- data fragmentation audit
- integration gap analysis
- revenue leakage quantification
- architecture recommendation
Feature Squad (6 to 12 weeks)
Best for:
Retailers with a specific capability gap: BOPIS, ship-from-store, real-time inventory sync, unified loyalty, or a single integration between a named POS and e-commerce system.
What it includes:
- Scoped delivery of 1-3 specific commerce capabilities
- API-first integration
- testing
- deployment
- documentation
- No full replatforming required
- Governance blueprint
Commerce Replatforming
Best for:
Retailers on legacy monolithic commerce platforms (Magento 1, custom-built systems, or fragmented multi-vendor stacks) ready for a full migration to a modern composable architecture.
What it includes:
- Full BUILT methodology delivery
- ecosystem audit
- unified data model
- composable architecture design
- phased migration
- AI personalisation activation
- full knowledge transfer
- Typically 6 to 12 months depending on scope.
Dedicated Commerce Engineering Team
Best for:
Retailers with ongoing development needs: new markets, new channels, agentic commerce readiness, and continuous platform optimisation without rebuilding an in-house engineering team.
What it includes:
- A cross-functional pod of commerce engineers, platform specialists, and data architects integrated into your organisation
- Operates on your sprint cadence,
- reports to your product roadmap
FAQs
What is the difference between omnichannel and unified commerce?
Omnichannel connects the customer experience across channels: a customer can browse online and buy in-store, or start a return online and complete it in person. The underlying systems, POS, e-commerce, inventory, loyalty, remain separate databases that exchange data through integrations. Unified commerce eliminates the separate databases and replaces them with a single real-time platform where every channel reads from and writes to the same source of truth. The practical difference is that unified commerce customers never experience the inconsistencies that omnichannel customers accept as normal: the loyalty points that haven’t synced, the in-store price that differs from the app, the out-of-stock item the website still shows as available. Only 11% of retailers have achieved true unified commerce. The other 89% are still operating omnichannel at best.
How much revenue do retailers lose to data silos?
SR Analytics and Envive research estimates that fragmented customer data across channels costs retailers 20 to 30% of annual revenue through three mechanisms. Missed personalisation: recommendations that could have converted do not fire because the system does not have a unified customer profile. Inconsistent pricing: promotional discounts apply on one channel but not another, eroding margin or creating customer complaints. Broken customer journeys: abandoned carts, order fulfilment failures, and loyalty program errors that occur when the channel handoff reveals a data discrepancy. The 20 to 30% estimate is conservative for retailers with complex multi-channel operations. RedEx’s Commerce Architecture Review quantifies the specific revenue leakage for your stack before any development budget is committed.
What is agentic commerce and how should retailers prepare for it?
Agentic commerce refers to AI-powered agents that browse product catalogues, compare options, and complete purchases on behalf of consumers without requiring the consumer to navigate a website or app. Google’s Unified Commerce Protocol, announced in 2025, provides the technical standard for how AI agents interact with retail platforms: browsing, comparing, and checking out natively within an AI conversation. Forrester predicts that 25% of e-commerce transactions will be completed via AI agents by 2030, and that five major brands will unify agentic commerce experiences in 2026. The prerequisite for agentic commerce is a unified product catalogue, a real-time inventory API, and a checkout architecture that supports agent-initiated transactions. Retailers without a unified commerce foundation cannot build agentic commerce experiences because the agent has no reliable data to work with. Building unified commerce now is building agentic commerce readiness for 2027.
How long does a unified commerce implementation or replatforming take?
A targeted unified commerce capability, such as BOPIS, ship-from-store, or a unified loyalty sync across POS and e-commerce, typically takes 6 to 12 weeks to design, build, and deploy. A full commerce replatforming from a monolithic system to a composable unified commerce architecture typically takes 6 to 12 months depending on the number of channels, the complexity of the existing integration landscape, and the volume of customer, product, and order data to be migrated. The variable that most affects timeline is data quality: retailers with clean, well-governed product and customer data move significantly faster than those with fragmented master data that needs remediation before unification is possible. RedEx’s BENCHMARK and UNCOVER phases address data quality in the first four to six weeks before any platform migration begins.
How does unified commerce fit into a retailer's digital transformation program?
Unified commerce is the commerce layer of a retail digital transformation program: the platform that connects customer data, product information, inventory, and order management into the real-time foundation that every customer-facing experience depends on. Retailers that implement unified commerce as a standalone technology project typically achieve operational improvements but miss the broader transformation value: the AI personalisation programs that depend on unified customer data, the predictive inventory systems that depend on real-time stock information, and the agentic commerce experiences that depend on a reliable, API-accessible product catalogue. RedEx approaches every unified commerce engagement as a digital transformation program investment: the data architecture, the integration strategy, and the agentic readiness framework are designed as part of the same engagement, not as sequential projects.
Start Your Transformation
Digital transformation in retail is not a technology project. It is a customer experience decision. Unified commerce is how that decision gets executed.