Case Study

Retail

Supply Chain & Warehouse Operations Assessment

Onsite workshops and warehouse visits in Hong Kong to diagnose ERP implementation gaps and optimize inventory operations for a premium seafood distributor.

2

Warehouse Floors Assessed
B2B (11/F) & B2C (17/F)

6

Critical Issues Identified
Post-ERP implementation

9

Operations Audited
End-to-end supply chain

5

Days Onsite in HK
Workshops & warehouse visits

executive summary

A leading premium seafood distributor operating across Hong Kong and Macau, serving restaurants, hotels, casinos, and private customers, had recently implemented Odoo ERP to improve catalog management, inventory processes, and real-time stock tracking. However, the implementation fell short of expectations, creating operational bottlenecks that threatened delivery timelines and future expansion plans.

RedEx Consulting was mandated to conduct a comprehensive supply chain and warehouse operations assessment. The engagement combined onsite warehouse visits in Hong Kong with stakeholder workshops to diagnose the root causes of six critical operational issues, assess the ERP implementation quality, and deliver a prioritized roadmap for optimization.

The primary objective was to establish a scalable foundation in warehouse and inventory processes that would optimize operations, improve customer delivery lead times, and support the organization’s expansion to other countries.

RedEx Mandate:

Assess current inventory processes and expectations
Evaluate Odoo ERP implementation and capabilities
Conduct business and solution gap analysis
Recommend high-level business and operating models (To-Be)
Propose a high-level roadmap and implementation phases

We take our clients’ confidentiality seriously. While we’ve changed their names and certain identifying details, the results are real.

CLIENT PROFILE

Sector

Retail

Duration

5 weeks

Market

Hong Kong

Tech

Odoo ERP

01. Context & Challenges

A Leading Premium Seafood Distributor

The client is a major player in the Hong Kong and Macau premium seafood market, serving restaurants, hotels, casinos, and private customers. With operations spanning both B2B wholesale and B2C e-commerce channels, the organization manages temperature-controlled warehouse facilities and a complex logistics network to deliver fresh, high-quality seafood products across the region. The company is positioned for international expansion, making operational excellence and scalable processes critical to its growth strategy.

Despite investing in Odoo ERP, the client organization faced six critical challenges that directly impacted their supply chain operations, delivery lead times, and reputation, jeopardizing future expansion to other countries.

Key Challenges

Inconsistent Stock Levels

Stock levels across warehouses were unreliable, leading to frequent discrepancies between system records and physical inventory.

Complex Warehouse Transfers

Stock transfers between the B2B (11/F) and B2C (17/F) warehouse floors were overly complex and error-prone.

No Barcode Management

Absence of barcode scanning and relabeling management created manual bottlenecks and tracking blind spots.

Complex Inventory Scenarios

Lot management and expiration date tracking for perishable seafood products were inadequately handled by the current setup.

Partial B2C Integration

Integration between Odoo, the mobile app backend, and WordPress for e-commerce activities was incomplete.

Insufficient Vendor Support

Lack of training, support, and expertise from the current Odoo implementation vendor left the team struggling.

Impact on Business

These issues directly affected the supply chain and operations, impacting delivery lead times and threatening future expansion to other countries — affecting cost, time, and reputation.

02. our approach

Our Approach & Solution

RedEx deployed a structured supply chain assessment methodology built around four key components: Processes, Organization, Operations, and Tools, with a hands-on approach combining onsite warehouse visits and stakeholder workshops in Hong Kong.

Processes

Key processes mapped with priorities, challenges, and benefits assessed. Standardize and optimize to generate better margins and efficiency.

Organization

Build an organization that can manage and anticipate growth, be resilient and forward thinking.

Operations

Analyze the current master plan and co-construct the target to support business growth and meet volume requirements.

Tools

As-is / to-be analysis of technology stack with recommendations on future volume growth and integration roadmap.

Dual-Track Assessment

Analyze warehouse processes and Odoo implementation
On-site supply chain specialist to design flows
Create Standard Operating Procedures (SOPs)
Barcode process feasibility assessment

Analyze Odoo, App backend, and WordPress
On-site warehouse process design
Propose solutions for deficiencies and inefficiencies
Optimize Odoo utilization and workflow integration

"The combination of onsite warehouse visits and structured workshops allowed us to uncover operational blind spots that remote analysis alone could never reveal."

Philippe

Director, Supply Chain

03. Methodology

Workshops & Onsite Visits

The engagement followed a two-step methodology with intensive onsite activities in Hong Kong, combining warehouse floor assessments with stakeholder workshops to build a comprehensive understanding of the operation.

Understanding

Virtual Kickoff

Confirm timeline, scope, people involved, and get documentation ready.

Onsite in Hong Kong: 4-5 Days

Deliverable: Discussion with management to present initial high-level findings

Recommendations

							
										Compile findings after onsite visits and meetings
									
										Review and analysis of organisation, tools, processes
									
										Maturity assessment across all operations
									
										Present specific recommendations for 3, 6, and 12 months

Deliverable: Final report with comprehensive recommendations and roadmap

04. The OUTCOMES

Deliverables

The engagement produced five comprehensive deliverables covering the full spectrum from operational assessment to strategic planning.

Deliverable

Description

Supply Chain Consulting Report

Final report with recommendations (business & operating models, IT ecosystem, operations, investment, team).

Functional Analysis & Requirements

Comprehensive documentation of current and target functional requirements across B2B and B2C operations.

Technical Assessments

Evaluation of Odoo ERP implementation, app backend, WordPress integration, and overall IT architecture.

Gap Analysis & Recommendations

Detailed gap analysis between current state and target state with prioritized recommendations.

Delivery Estimation & Planning

High-level roadmap with phased implementation plan covering 3, 6, and 12-month horizons.

05. Outcome Summary

Maturity Assessment

A comprehensive maturity assessment was conducted across 9 warehouse operations, each evaluated against three dimensions: Process, Organization, and Tooling. This provided a clear picture of where the operation stood and where improvements were most critical.

Operation

Process

Organization

Tooling

Planning

—

Inbound

—

Performance & KPI

—

Storage

—

Outbound

—

Security

—

Management

—

E-comm Warehouse

—

05. Outcome Summary

Omnichannel Vision

A key strategic recommendation was the transformation from a multichannel to an omnichannel operating model, enabling the client to unify their B2B and B2C operations for greater efficiency and customer satisfaction.

05. Outcome Summary

Key Insights

Remote analysis of warehouse operations might have missed critical details (physical layout, process, workflow) can only be identified through hands-on floor assessment. The 4-5 days onsite in Hong Kong revealed rooms for improvements that no documentation or video call could have surfaced.

Deploying an ERP system without aligning processes, organization, and training creates new problems rather than solving existing ones. The gap between the tool’s capabilities and the team’s ability to leverage them was the root cause of most operational issues.

Running parallel warehouse operations on separate floors with disconnected processes creates inefficiency and inventory blind spots. The path to omnichannel requires shared tools, processes, and inventory visibility across all channels.

The phased recommendation approach (3 months, 6 months, 12 months) ensures that immediate operational improvements (like warehouse floor reorganization) build stakeholder confidence for larger strategic changes (like omnichannel transformation).

06. RedEx Perspective

Strategy That Translates Vision

RedEx assembled a specialized team combining deep supply chain expertise with technical consulting capabilities, drawing on decades of experience with major retail and logistics organizations.