$13.1B
DXP market in 2025, growing to $30B+ by 2030
Grand View Research
$19B+
DAM market projected by 2034
Fortune Business Insights
597%
Three-year ROI for AEM Sites users
Adobe/Forrester TEI
43K+
Live websites running on Adobe AEM
BuiltWith
Foundation
What Is A Digital Experience Platform?
A digital experience platform (DXP) is an integrated set of technologies that enables organizations to create, manage, and optimize digital experiences across web, mobile, and other touchpoints through a unified content, data, and personalization architecture. DXPs have reached capability parity across vendors: the differentiator is no longer features but implementation quality and governance model. Between 30% and 80% of DXP migration projects fail or significantly overrun budget, with content complexity and integration dependencies the leading causes.
DXP as the Engine of Digital Transformation
Why Implementation Quality Determines ROI
The DXP market has reached capability parity. Every vendor promises personalization, omnichannel delivery, and AI-powered content. The difference between success and failure isn’t the platform you choose, it’s how you implement it, govern it, and evolve it.
30-80%
DXP migration projects fail or significantly overrun
Platform migrations routinely stall because organizations underestimate content complexity, integration dependencies, and organizational change requirements.
Uniform.dev, 2025
80%
Slower feature delivery on monolithic platforms
Enterprises on legacy monolithic DXPs take 80% longer to ship new digital experiences compared to those on composable architectures.
Progress Software, 2025
Parity
Capability parity across all major DXP vendors
Nearly every vendor now offers CMS, CDP, personalization, automation, and commerce. The differentiator is no longer features, it’s orchestration.
Forrester Wave DXP Q4 2025
4-6 months
Average time to first page in DXP migrations
Even well-resourced enterprises take 4–6 months to deliver the first page in a platform migration, revealing the hidden complexity.
Industry Benchmark, 2025
DXP selection is the most visible decision inside a digital transformation program. It is also the most frequently made in the wrong sequence. Organizations select the platform, then design the content architecture to fit it. The ones that succeed design the content model first and let it determine the platform.
The Opportunity
The organizations that orchestrate experiences will lead
13.9%
CAGR of DXP market through 2030
Grand View Research
16.5%
CAGR of PIM market through 2034
Fortune Business Insights
15.5%
CAGR of DAM market through 2034
Fortune Business Insights
68%
Of DXP revenue from platform services
Mordor Intelligence
Our approach
How RedEx Closes the DXP Execution Gap: Content-First, Engineering-Validated, Governance-Led
SYSTEM INTEGRATION
Faster Time-to-Market
COMMERCE ENGINES
Long before AI became the focus of every boardroom conversation, RedEx was helping global enterprises architect and deliver the robust digital platforms that form the backbone of modern business. Our teams have designed and implemented some of the most complex Digital Experience Platforms (DXP), enterprise-wide CRM systems, high-transaction e-commerce sites, and custom multi-vendor marketplaces in the world. This deep architectural and integration knowledge is critical to ensuring our AI solutions integrate seamlessly and effectively with your existing technology stack.
We evaluate platforms objectively, design the architecture that fits your business, and build the integrations that make the whole greater than the sum of its parts.
Digital Experience Platforms (DXP)
E-commerce & Custom Marketplaces
Data Readiness Assessment
Digital Maturity Scorecard
ERP & CRM Strategy and Implementation
Data Asset Management
Change Management Playbook
Governance & Compliance Blueprint
01
Business-First Evaluation
We test platforms against your workflows. RFPs that reveal real capabilities and hidden costs.
02
Content-Centric Architecture
Content models, taxonomy, and governance designed before platform selection because the content outlives the platform.
03
Capability Transfer
Your team owns the platform from day one. We build capability, not dependency.
Actual results delivered to our clients
full-stack digital commerce & content infrastructure partner
Redex has delivered enterprise-scale solutions across DXP (3-platform evaluation), DAM (500K+ assets, 20+ countries), PIM (8,000+ SKUs, 30 countries), and ecommerce automation (70% cost reduction, 85% faster turnaround).
3+
CMS/DXP Platforms Evaluated: Adobe, Sitecore, Acquia
500K+
Digital Assets Managed in Centralized repository
8,000+
SKUs Centralized as Single source of truth
- PREMIUM Case Study
How We Help
DXP Services: From Strategy to Multi-Market Deployment
From platform selection to multi-market deployment. We design, build, and optimize the digital experience infrastructure that connects your brand to every customer, in every market.
DXP Strategy & Vendor Selection
Most DXP vendor evaluations measure features. Features are no longer the differentiator: every major platform now offers CMS, CDP, personalisation, and commerce. RedEx evaluates platforms against your content operating model, integration constraints, and total cost of ownership over a five-year horizon.
Content Architecture & Migration
Design content models, taxonomy structures, and migration strategies that preserve SEO equity and editorial workflows. We've migrated millions of content assets across platforms.
PIM & DAM Integration
A PIM without a content governance model is a database. A DAM without editorial workflows is a file server. RedEx integrates Akeneo, Salsify, Adobe DAM, and Bynder into content supply chains that publishing teams actually use, not technology layers that require IT tickets to operate.
Multi-Market & Localization
Architect platforms for 30+ countries, multiple languages, and regional compliance requirements. Global governance with local flexibility over one-size-fits-all templates.
Design System & Component Library
Build reusable, brand-consistent component libraries that empower marketing teams to create pages without developer dependencies. Speed and consistency.
Governance & Operations
DXP implementations that fail to define governance before launch typically rebuild their operating model within 18 months at significant cost. RedEx designs the governance framework, the publishing workflow, and the change management plan as part of the initial architecture engagement, not as a post-launch remediation.
End-to-End Capabilities
Digital consulting & implementation services
From AI strategy for operations leaders to through full-scaled platform delivery, we bring the full spectrum of skills needed to transform.
Platform Engineering in Action
Content architecture that scales across markets
From content modeling workshops to multi-market governance frameworks, we design the information architecture that makes global digital experiences manageable.
Value Drivers
Why Engineering-Validated DXP Implementation Outperforms the Platform Promise
Our DXP consulting expertise spans manufacturing, construction, and energy. Each industry engagement draws on sector-specific frameworks, technology benchmarks, and proven deployment patterns for predictive maintenance, smart factory systems, and DXP platforms.
Revenue Impact
Personalized digital experiences, optimized content delivery, and seamless commerce integration directly impact conversion rates and customer lifetime value.
- 597% 3-year ROI for AEM Sites
Speed to Market
Composable architectures and reusable component libraries reduce time-to-publish from weeks to hours. Marketing teams launch campaigns without waiting for IT tickets.
- 61% faster new website delivery
Organic Visibility
Proper content architecture, technical SEO foundations, and structured data implementation drive sustainable organic traffic growth across markets.
- 20% increase in SEO traffic
Operational Efficiency
Centralized DAM and PIM systems eliminate duplicate content workflows, reduce asset creation costs, and ensure brand consistency across every touchpoint.
- 40–60% reduction in content production costs
Proof of Impact
Enterprise DXP projects we've delivered
The BUILT Methodology
How RedEx Implements Digital Experience Platforms as Part of Your Digital Transformation Program
B
Benchmark
Weeks 1-2
Audit your existing digital ecosystem: content inventory, integration map, technology debt, and organisational capabilities. Understand what you have before deciding what you need.
Output
A digital maturity scorecard and a content complexity assessment that defines the true scope of the migration.
U
Uncover
Weeks 3-4
Evaluate DXP platforms against your specific requirements using an RFP process that reveals real capabilities and hidden costs. Build a risk-adjusted ROI business case with realistic implementation timelines before committing to a vendor.
Output
A platform recommendation with TCO model your CFO can review.
I
Iterate
Weeks 5-10
Design the content model, integration architecture, and component library. Define the governance framework and editorial operating model before writing a single line of code. Content architecture outlives the platform.
Output
A content model, integration specification, and governance framework signed off by editorial leadership before the build begins.
L
Launch
Ongoing
Build iteratively: content migration in phases to preserve SEO equity, component development, integration implementation. Each sprint delivers working functionality.
Output
A phased deployment plan that keeps the current site live and revenue-generating until the new platform is validated.
T
Transform
Ongoing
Knowledge transfer, team enablement, and operational handover. Your team owns the platform from day one. The goal is building capability, not dependency.
Output
Full editorial and technical documentation, training sessions for marketing and IT teams, and a 90-day post-launch support plan.
Tech Agnostic
We navigate the platform landscape so you don't have to
The DXP market has reached capability parity. Nearly every vendor offers CMS, CDP, personalization, automation, and commerce. The differentiator is how well the platform fits your operating model, content workflows, and integration requirements.
We make IT simple for you.
We evaluate platforms objectively against your specific requirements. Our recommendations are based on technical fit, total cost of ownership, and organizational readiness.
- Composable DXP: Best-of-breed components assembled for your specific needs
- Monolithic DXP: Integrated suites when organizational simplicity matters most
- Headless CMS: Content-first architecture for omnichannel delivery
- Hybrid Approach: Pragmatic combinations that balance flexibility with governance
Content Management
Adobe Experience Manager
Enterprise CMS with integrated DAM and personalization
Sitecore XP/XM Cloud
Composable DXP with headless CMS and CDP
Acquia (Drupal)
Licensed & Open-source CMS with enterprise cloud hosting
Optimizely
Content cloud with experimentation and commerce
Product Information Management
Akeneo PIM
Enterprise CMS with integrated DAM and personalization
Digital Asset Management
Adobe DAM
Enterprise asset management integrated with Creative Cloud
For Every Scale
Engagement Models
Not sure which model fits?
The Architecture Review is the lowest-risk starting point for most organisations evaluating a DXP program. Book a 30-minute call and we will confirm the right engagement within the first conversation.
Architecture Review (2 weeks)
Best for:
Organisations evaluating a DXP migration, platform consolidation, or PIM/DAM implementation and unsure whether to proceed, which platform to choose, or what the true cost will be. Delivers a clear recommendation before any implementation budget is committed.
What it includes:
- Content complexity audit
- integration dependency mapping
- platform evaluation scorecard
- adjusted ROI model
- architecture recommendation
Project-Based Implementation
Best for:
Organisations with a validated platform decision and a defined implementation scope. Typically 4 to 9 months depending on content volume, number of markets, and integration complexity.
What it includes:
- Full BUILT methodology delivery
- content architecture
- governance design
- phased migration
- component development
- multi-market deployment
- full knowledge transfer
Dedicated Engineering Team
Best for:
Organisations with ongoing platform development needs: new markets, new integrations, personalisation programs, and performance optimisation after go-live.
What it includes:
- A cross-functional pod of DXP engineers, content architects, and front-end developers integrated into your organisation
- Operates on your sprint cadence
- reports to your product roadmap
Managed Services
Best for:
Organisations that have completed a DXP migration and need ongoing platform support, performance monitoring, and continuous optimisation without building an in-house engineering team.
What it includes:
- Platform monitoring
- security patching
- performance tuning
- feature releases
- (optional) dedicated support SLA
FAQs
Why do so many DXP migrations fail?
Between 30% and 80% of DXP migration projects fail or significantly overrun budget, according to Uniform.dev’s 2025 analysis of enterprise platform migrations. The primary causes are content complexity that was underestimated at the start, integration dependencies with legacy systems that were not fully mapped, and governance models that were designed after the platform was deployed rather than before. A secondary cause is the sequence of decisions: most organisations select the platform before designing the content architecture, when the content model should determine platform selection, not the other way around. RedEx’s BUILT methodology is specifically designed to address all three root causes before implementation begins.The primary reason AI strategies fail is not technology selection but production readiness. McKinsey reports that 80% of AI pilots are never designed for enterprise-scale deployment from day one. Strategies that succeed treat production integration as a requirement from sprint one, not an afterthought. RedEx co-authors every AI strategy with solution architects who validate technical feasibility before any recommendation reaches the boardroom.
What is the difference between composable and monolithic DXP?
A monolithic DXP is an integrated suite from a single vendor: CMS, CDP, personalisation, commerce, and analytics in one product with a shared data model and a unified admin interface. A composable DXP assembles best-of-breed components: a headless CMS from one vendor, a CDP from another, a personalisation engine from a third, connected through APIs. Monolithic platforms offer organisational simplicity and lower integration overhead. Composable platforms offer flexibility and the ability to replace individual components without rebuilding the entire stack. The right choice depends on your content volume, your team’s technical capability, your integration requirements, and your willingness to manage a more complex vendor relationship. RedEx recommends architecture based on your specific constraints, not vendor preference.
How long does a DXP implementation or migration typically take?
A DXP implementation for a single-market website with moderate content complexity typically takes 4 to 6 months. A multi-market migration covering 10 or more countries, multiple languages, and complex integration requirements typically takes 9 to 18 months. The variable that most affects timeline is content volume and content complexity: organisations with tens of thousands of content assets, complex content models, or multiple editorial workflows consistently underestimate migration time by 40 to 60%. RedEx’s BENCHMARK phase produces a content complexity assessment and an integration map within the first two weeks, which grounds the implementation timeline in evidence rather than optimism.
How do you preserve SEO equity during a DXP migration?
SEO equity loss during platform migration is one of the most underestimated risks in a DXP program. The standard causes are URL structure changes without proper redirect mapping, loss of structured data during content migration, and page speed regressions introduced by the new platform’s rendering architecture. RedEx addresses all three as part of the LAUNCH phase: a full URL audit and redirect strategy before the first content is migrated, structured data validation for every migrated page, and front-end performance testing against Core Web Vitals benchmarks before any page goes live. We have migrated millions of content assets across enterprise DXP platforms without material SEO equity loss.
How does a digital experience platform support a company's digital transformation program?
A DXP is the content and experience delivery layer of a digital transformation program: the platform that connects your first-party customer data, your product information, your digital assets, and your personalisation logic into the experiences your customers receive across every channel. Organisations that implement a DXP without a broader digital transformation strategy typically underutilise the platform’s capabilities because the data infrastructure, governance model, and operating model the platform depends on were never built. RedEx approaches every DXP engagement as a digital transformation program element, not as a technology deployment: the content architecture, the data strategy, and the governance framework are designed as part of the same engagement.
Start Your Transformation
A DXP is not a digital transformation. It is the platform on which a transformation either succeeds or stalls. The difference is what happens before the contract is signed.