DXP CONSULTING & IMPLEMENTATION
Make your digital platform easier to publish, govern and grow.
RedEx provides digital experience platform consulting, implementation and maintenance across Adobe Experience Manager, Sitecore, Acquia/Drupal and WordPress.
We connect platform strategy with content architecture, engineering, migration and operational support, selecting the approach around your publishing and business needs.
Make the platform decision explicit
Compare options against real publishing and business requirements.
Clarify content ownership
Define source systems, approval roles and regional responsibilities.
Plan connected delivery
Identify content, asset and product-data dependencies.
Prepare for operation
Include editorial guidance, validation and handover in the scope.
WHEN THIS SERVICE FITS
When publishing & platform complexity slow the business down.
Regional teams depend on developers for routine updates. Product information and assets are duplicated. An upgrade or migration is approaching, but the content inventory and integrations are unclear. Or your platform no longer fits the markets, channels and teams it needs to support.
RedEx examines the content, systems and operating model together. We help you decide what to improve in the current platform, what to connect and when a wider change is justified.
Service scope
What DXP consulting & delivery cover
01 /
Platform selection & architecture
Translate business and editorial needs into evaluation criteria.
Compare platform options, integration requirements, licensing and long-term operating effort using representative workflows.
02 /
Content architecture & governance
Define content types, taxonomy, reusable structures, approval roles and localisation rules.
Establish which information is shared and what regional teams can adapt.
03 /
Product information & digital assets
Connect the CMS with product information management and digital asset management where needed.
Define identifiers, ownership and update flows so teams publish from the intended sources.
04 /
Implementation & migration
Build components, integrations, map and migrate agreed content.
Validate representative pages and user journeys before release.
05 /
Maintenance & improvement
Plan platform updates, publishing support, incident handling and incremental improvements.
Define responsibilities for the application, hosting and third-party dependencies.
Platform expertise
Technology-agnostic advice. Platform-specific engineering.
RedEx brings deep platform expertise to the decision and the delivery.
We assess editorial complexity, business requirements, integration, team capability and total ownership cost before recommending a platform or architecture.
01 /
Adobe Experience Manager
Content architecture, component development, digital asset workflows, integrations and ongoing platform support.
02 /
Sitecore
Content models, digital experience implementation, integrations and lifecycle support, scoped to the selected products and deployment model.
03 /
Acquia / Drupal
Structured content, extensibility, governed publishing and integrations, with the hosting and operating arrangement defined for the engagement.
04 /
WordPress
Website and content architecture, custom functionality, integrations and maintainable publishing operations.
05 /
Connected PIM, DAM and commerce
Connect product information, approved media and the commerce experience. Akeneo PIM manages product information; Adobe Experience Manager Assets supports digital asset management. Their roles and integrations are defined separately from the CMS.
A suite-based, headless or composable approach may fit different requirements. We evaluate the architecture and its operating implications alongside the platform choice.
Delivery lifecycle
From platform strategy to implementation & maintenance.
Start with the stage you need. Assessment, implementation and ongoing support have separately agreed deliverables, schedules and commercial terms.
01 / Strategy
Resolve the platform decision
Assess the estate, map content and editorial needs, evaluate options and define a phased roadmap.
OUTPUTS
requirements, architecture options, platform evaluation, governance recommendations and implementation priorities.
02 / Implementation
Build, migrate and launch
Deliver the agreed content models, components and integrations. Validate migration, user journeys and editorial workflows, then prepare release and handover.
OUTPUTS
configured platform capabilities, migrated content within scope, test evidence, editor guidance and a release plan.
03 / Maintenance
Support and evolve
Maintain the agreed platform scope, manage updates and incidents, and prioritise changes as content, markets and business needs evolve.
OUTPUTS
operating documentation, support responsibilities, a maintenance plan and an improvement backlog.
WHAT THE WORK LOOKS LIKE
Show how global content and local ownership coexist
Illustrative deliverable: a content ownership blueprint
For a product page, define which attributes come from the PIM, which assets come from the DAM and which editorial content belongs in the CMS. Specify what a regional team may translate or override, and who approves changes to shared information.
- Content types, identifiers and source ownership
- Shared content, local overrides and approval rules
- Product and asset integration mappings
- Migration checks and representative-page validation
- URL mapping, redirect ownership and release responsibilities
What the assessment delivers
A content and integration inventory, platform options and trade-offs, governance responsibilities, and a phased implementation scope. The assessment makes dependencies and unanswered questions visible before the build.
Technical and operating considerations
Evaluate suite, composable and hybrid options against real editorial tasks, integration needs, maintainability and total cost. A platform demonstration should show an actual publishing scenario rather than a generic feature tour.
SELECTED PROJECTS
Review the work behind the capability.
BUYING QUESTIONS
Before you commit.
What Is A Digital Experience Platform?
A digital experience platform (DXP) is an integrated set of technologies that enables organizations to create, manage, and optimize digital experiences across web, mobile, and other touchpoints through a unified content, data, and personalization architecture.
DXPs have reached capability parity across vendors: the differentiator is no longer features but implementation quality and governance model. Between 30% and 80% of DXP migration projects fail or significantly overrun budget, with content complexity and integration dependencies the leading causes.
Do we need to replace our existing CMS or DXP?
Not necessarily. Configuration, content-model changes or integration may resolve the problem. We assess the current platform, its constraints and the cost of change before recommending replacement.
Should we choose an integrated suite or a composable architecture?
An integrated suite groups capabilities within a vendor ecosystem. A composable approach combines selected components through interfaces. Headless describes separating content management from presentation and can be used in different architectures. We compare integration effort, editorial experience, flexibility and maintenance against your requirements.
How are existing URLs and search visibility handled during migration?
The migration scope should include a URL inventory, redirect mapping, metadata, canonicals, internal links and relevant structured data. Validate the agreed content before launch and monitor indexing and errors afterwards. Migration controls reduce avoidable risk; they cannot guarantee unchanged rankings or traffic.
How long does a DXP implementation or migration typically take?
A DXP implementation for a single-market website with moderate content complexity typically takes 4 to 6 months.
A multi-market migration covering 10 or more countries, multiple languages, and complex integration requirements typically takes 9 to 18 months.
The variable that most affects timeline is content volume and content complexity: organisations with tens of thousands of content assets, complex content models, or multiple editorial workflows consistently underestimate migration time by 40 to 60%.
RedEx’s BENCHMARK phase produces a content complexity assessment and an integration map within the first two weeks, which grounds the implementation timeline in evidence rather than optimism.
How does a digital experience platform support a company's digital transformation program?
A DXP is the content and experience delivery layer of a digital transformation program: the platform that connects your first-party customer data, your product information, your digital assets, and your personalisation logic into the experiences your customers receive across every channel.
Organisations that implement a DXP without a broader digital transformation strategy typically underutilise the platform’s capabilities because the data infrastructure, governance model, and operating model the platform depends on were never built.
RedEx approaches every DXP engagement as a digital transformation program element, not as a technology deployment: the content architecture, the data strategy, and the governance framework are designed as part of the same engagement.
Who manages content and the platform after launch?
Agree editorial ownership, permissions and training alongside implementation. RedEx can provide separately scoped maintenance and engineering support, with responsibilities for hosting and third-party providers made explicit.
What does digital experience platform consulting cover?
IT covers requirements, platform evaluation, content models, integration architecture, governance and implementation planning. Implementation can be included in a separate agreed scope. The output should explain both the technical choice and the operating model it requires.
What is the difference between composable and monolithic DXP?
A monolithic DXP is an integrated suite from a single vendor: CMS, CDP, personalisation, commerce, and analytics in one product with a shared data model and a unified admin interface.
A composable DXP assembles best-of-breed components: a headless CMS from one vendor, a CDP from another, a personalisation engine from a third, connected through APIs.
Monolithic platforms offer organisational simplicity and lower integration overhead. Composable platforms offer flexibility and the ability to replace individual components without rebuilding the entire stack.
The right choice depends on your content volume, your team’s technical capability, your integration requirements, and your willingness to manage a more complex vendor relationship. RedEx recommends architecture based on your specific constraints, not vendor preference.
One partner from the next decision through ongoing operation
Bring your priorities, current platforms and the stage where you need support. We can start with strategy, take on implementation or maintain and improve an existing application. Each engagement defines its scope and responsibilities.
Need support for an existing platform? Explore managed services →