50%
Stakeholders Interviewed
40+
Workshops Conducted
120+
Use Cases Documented
80+
Capability Gaps Analyzed
3+
Major DXP Vendors Evaluated
executive summary
A global industrial technology and manufacturing company operating across Asia, Europe, and the US sought to modernize its digital ecosystem. Their existing CMS, a custom platform built nearly a decade earlier, was no longer capable of supporting global-to-local content delivery, high-velocity content operations, multilingual governance, industry-specialized narratives, or modern DXP functionalities such as personalization, analytics integration, and omnichannel orchestration. RedEx was engaged to lead a comprehensive DXP modernization program from business alignment and capability mapping through vendor evaluation and implementation roadmapping.
Pain Points
6-8 weeks
Average content delivery cycle
20-40%
Content inconsistency across regions
3-5 sec+
Page load in critical regions
10 years
Legacy CMS age
We take our clients’ confidentiality seriously. While we’ve changed their names and certain identifying details, the results are real.
CLIENT PROFILE
Sector
Industrial Automation
Industries
6 major verticals
Revenue
$3B+
Regions
3 major hubs
Countries
30-40
Business Units
4+
Phase
Phase 0: Foundation
01. Overview
Context & Challenges
The organization’s digital estate spanned global corporate content, regional sites with high autonomy for Europe, US, and China, industry-specific content for Energy, Sustainability, Life Sciences, Chemicals, and Mobility, and a separate business site for Test & Measurement run by another business unit. The fragmentation created a widening gap between business expectations (increase qualified leads and improve content operations) and platform capabilities.
The legacy CMS suffered from slow authoring, inconsistent content governance, limited localization control, outdated templates, and uneven performance across regions. With a 6–8 week average content delivery cycle and 20–40% content inconsistency across regions, the platform was actively hindering the company’s digital ambitions. This triggered the need for a DXP modernization program to evaluate Adobe, Sitecore, Acquia, and potentially composable alternatives.
Key Challenges Identified:
- Complex global-to-local operations with no unified governance model across 30–40 countries
- Manual workflows and long approval chains causing 6–8 week content delivery cycles
- 10-year-old legacy CMS with no personalization, weak API layer, and poor CRM integration
- Industry-specific demands requiring deep technical content, multi-level product architectures, and specialized taxonomies
- Organizational complexity spanning HQ marketing, regional teams, industry teams, product units, and a separate T&M business
2
02. our approach
DXP CONSULTING METHODOLOGY
RedEx applied its proprietary DXP consulting methodology: An 8-layer framework designed to move from business alignment through vendor evaluation to implementation roadmapping. Each layer builds on the previous, ensuring decisions are grounded in evidence rather than assumption.
Layer 1
Business Objectives Alignment
Interviewed global, regional, and business-unit teams to consolidate objectives into 3 priorities: increase qualified inquiries, improve content efficiency, and improve platform performance.
Layer 2
KPI & ROI Framework
Defined measurable targets: +20% annual inquiry uplift, +7% MQL/SQL uplift, 50% content delivery time reduction, +25% deployment accuracy, 99.95% uptime, and <3s global page load.
Layer 3
Capability Mapping
Mapped capability clusters (content authoring, global-to-local management, personalization, API integrations, search, workflow, analytics, and security) against current maturity and future needs.
Layer 4
Use Case Extraction
Created 120+ detailed use cases across global, regional, industry, and product teams from master content with regional overrides to industry vertical microsites and multi-level product catalogs.
Layer 5
GAP ANALYSIS
Compared current capabilities against required capabilities, modern DXPs (Adobe, Sitecore, Acquia), and composable best practices (API-first, headless, MACH architecture).
Layer 6
Prioritization Framework
Ranked all 80+ capabilities using business impact, operational impact, technical feasibility, cost & timeline, and risk reduction, structured into Must-have, Should-have, and Could-have.
Layer 7
Vendor Evaluation
Evaluated enterprise DXPs across 10 dimensions: business fit, authoring experience, global-to-local model, personalization, integration, performance, analytics, AI extensibility, governance, and TCO.
Layer 8
Roadmap & Implementation
Designed a multi-year, 4-phase implementation roadmap from foundation and architecture through advanced personalization and AI-driven content operations with 5-year TCO estimation.
3
03. The Impact
Key Insights Uncovered
Through 50+ stakeholder interviews and 40+ workshops, RedEx uncovered critical insights that shaped the entire DXP strategy. These findings went beyond typical platform assessments, revealing deep structural tensions that any modernization program would need to address.
01
- Global-to-local tension is the biggest driver of platform complexity
Regions want autonomy; HQ wants consistency. A modern DXP must balance both with flexible governance. We found that 40–60% of content was duplicated across regions, representing a major efficiency opportunity.
02
- Industry content requires a fundamentally different architecture
Not all industries can use the same templates, taxonomies, or workflows. Energy, Sustainability, Life Sciences, and Chemicals each required specialized content models with deep vertical technical content.
03
- Content Ops efficiency became the primary ROI justification
Reducing delivery time by 50% offered immediate and measurable value to the Board. Up to 50% of authoring effort was blocked by technical constraints, and there was a 3x difference in content quality between strongest and weakest regions.
04
- A decoupled architecture is inevitable
Due to regional performance issues, multiple product owners, and API requirements, the next platform must support headless or composable patterns. However, composability requires strong governance and content model discipline.
05
- Personalization maturity is low but the foundation must be built now
The company was at Level 1 of 5 in personalization maturity. While CDP-level segmentation wasn’t yet in place, the platform architecture had to allow future adoption without requiring another migration.
4
04. The OUTCOMES
Deliverables & Outcomes
The engagement produced a comprehensive set of strategic deliverables that equipped the client with a clear, evidence-based path forward for their DXP modernization. Each deliverable was grounded in data from the 120+ use cases, 80+ capability gaps, and 50+ stakeholder interviews conducted during the engagement.
- Business Objectives & KPI Map
- Content Ops Maturity Assessment
- Global-to-Local Operating Model Blueprint
- DXP Capability Mapping (Current → Future)
- Use Case Catalog (120+ documented)
- Prioritization: Must / Should / Could
- Vendor Evaluation Scorecard
- Architecture Options (Suite vs Composable vs Hybrid)
- Multi-Phase Implementation Roadmap
- TCO Assumptions & 5-Year Estimation
- Executive Summary & Recommendations
Target Business KPIs Defined
GROWTH
+20%
Annual inquiry uplift
+7%
MQL/SQL uplift yearly
productivity
-50%
Content delivery time
+25%
Deployment accuracy
Performance
99.95%
Uptime target
<3 sec
Global page load
Multi-Year Implementation Roadmap
Phase 0
Foundation & Architecture
Business alignment, capability mapping, vendor evaluation, architecture decision, and governance model design.
COMPLETED
Phase 1
Global Templates & Core CMS
Deploy new DXP with global templates, core content models, and initial integration with existing systems.
NEXT
Phase 2
Regional Content & Industry Models
Roll out regional content operations, industry-specific templates, and localization workflows across all hubs.
PLANNED
Phase 3
Product Catalog & T&M Integration
Expand to multi-level product catalog, integrate Test & Measurement business, and connect product databases.
PLANNED
5
05. Our Framework
How We Tailored the DXP Framework For This Industrial Client
The RedEx DXP Framework is modular but we tailored it in 3 major ways for this industrial client, going beyond standard DXP assessments to address the unique complexity of a global B2B industrial organization.
Industry-Centric Customization
- Multi-layer technical content support
-
Product-level vs industry-level journey differentiation
- Taxonomies for complex B2B buying cycles
- DXP capabilities mapped to industry storytelling
Global-to-Local Operational Modeling
- Content inheritance models
- Localization workflows & override rules
- Governance matrices across regions
- Master/local content separation strategy
Multi-Unit Product Architecture
- Multi-level product architecture (L1–L3)
- Cross-unit content governance
- Product catalog models per business unit
- DXP integration with product databases
6
06. The RedEx Team
The Team Involved
Lead Consultant
Engagement lead, strategic alignment
Industry & Product Analyst
Industry-specific content and product structures
DXP Architect
Capability mapping and technical due diligence
Project Manager
Orchestrates workshops, deliverables, communication
Content Ops Analyst
Workflow, governance, and authoring requirements
Data & KPI Specialist
Builds KPI and ROI model
READY TO TALK?
Let's modernize your digital experience platform.
Whether you’re evaluating DXP vendors, redesigning content operations, or planning a global-to-local digital strategy, RedEx brings the methodology, industry expertise, and hands-on experience to guide your transformation.
