BRAND GOVERNANCE
RedEx Brand Assets
Official logos, color palettes, and typography guidelines for partners and media. Please follow these standards to maintain the integrity of the RedEx brand.
Identity
OUR LOGO
Intent
The RedEx logo represents precision and engineering. It should always appear stable, clear, and professional. Never use it in whimsical or informal contexts.
Usage Guidelines
Do not stretch, rotate, or alter the logo colors. Ensure clear space equal to the height of the "R" icon around the logo.
Identity
COLOR PALETTE
#E31122
RedEx Red
Primary Action
#09090B
Deep Black
Backgrounds
#545454
Charcoal
Secondary Text
#211280
Royal Blue
Accent
#F8FAFC
Off White
UI backgrounds
Identity
TYPOGRAPHY
Aa
Inter
Primary typeface for headlines and body copy. Clean, modern, and highly legible across digital interfaces.
H1 TITLE
60px / Bold (900)
H2 Section
32-40px / Bold (900)
Body
16px / Regular (400)
Example Hierarchy
Precision in Systems
Building the Future of Operations
We design systems that think — so people can create. Our typography reflects our commitment to clarity and structure.
Fallback / Web-safe
font-family: 'Inter', Arial, sans-serif;
If Inter is unavailable, default to system sans-serif fonts to ensure readability.
brand voice
VOICE & MESSAGING
Our Voice
Assertive
We speak with confidence about engineering and outcomes. We don't guess.
Precise
We avoid buzzwords. We use specific metrics, timelines, and technical terms correctly.
Human
We build for people. Our technology is sophisticated, but our language is accessible.
Application Kits
Standardized templates to prevent brand drift.
GOVERNANCE
Brand Governance & Ethics
Partner Usage Disclaimer
Certified Partners are permitted to use the "RedEx Certified" badge. Usage of the primary RedEx logo requires explicit written permission from the Brand Governance Team for each specific instance (e.g., co-marketing campaigns, press releases).
Approval Required:
Any public-facing material referencing RedEx must be submitted to [email protected] for review (48-hour turnaround).
Who Can Use Our Assets?
- Internal Employees (Full Access)
- Certified Implementation Partners (Restricted)
- Media/Press (Press Kit Only)
- Unaffiliated Vendors (Prohibited)
AI & Data Ethics Statement
As a responsible AI transformation partner, our brand represents responsibility. When representing RedEx, you commit to our ethical standards:
Transparency
We clearly label AI-generated content. We do not pass off synthetic media as human-created reality.
Privacy First
We never use client data for public case studies or model training without explicit, written consent.
Measurable Truth
We do not hype. We publish results only when they are statistically significant and verified.